Eine schöne Idee von Nike, kreiert und umgesetzt von Jung von Matt/Neckar.
Wien, 14. November 2011. Es war dunkel. Doch die Stille täuschte. Denn sie waren auf der Jagd. Auf der Jagd nach den 50 Nike Flash Runnern. Online oder in Wien vor Ort. Denn es hieß: Catch The Flash!
Und so sah es aus.
Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „
best of digital decade„. They are:
The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
The hire – the famous BMW films.
Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
Uniqlock – not really my thing, I have to admit.
Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
Chalkbot – fantastic on- / offline campaign.
Dreamkitchens – great content.
Eco Drive – another good example of wholistic thinking.
HBO Voyeur – again, great content and interaction.
Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.
Take a look yourself!
The European Championchip is coming soon and you can see how companies
like adidas and nike have started to publish all sorts of clips and virals. Now a company rather unlikely to produce football virals has published this 2.5 minute long video of a battle of Franck RibÃ©ry vs Luca Toni:
You can see a company logo in this clip several times, but it is not too obvious. Only once you see this clip, you get a URL that provides more info about who’s behind it:
Once you visit
the website mentioned at the end of this clip, you can see it’s done by Allianz, a German insurance company. It’s nicely done, but I am still surprised to see an insurance company go through all this effort to show their logo. But since it’s very entertaining, I won’t ask any more questions 😉
An amazing shot. Typical Nike. You can almost see it coming … and then you see it coming. I wonder if they faked that just
like they (allegedly) faked the Ronaldinho Ad?