von Roland Hachmann | Nov 21, 2006 | Ad News, Blog, Digital Marketing, Digital News, Mobile Marketing, Online Advertising
Wow, this sounds great:
…the six-minute-long interactive movie is in the „choose you own adventure“ style and generates 16 different endings depending on the choices of the audience. During the adverts the audience are given 4 different questions to answer and which they need to text to a given number. The final version of the movie is compiled from the clips that gather the most votes (which is all handled digitally). (via Adverblog)
There also is a campaign site offering the same for the home viewer. First, you select which type of scenes you want (my portuguese is not so good, so I just chose randomly):
and then you can see your „selfmade“ movie:
Even though the idea of the campaign site is nice, the WOW-effect of sitting in a movie theater and being able to influence what’s on the big screen is of course much more amazing.
However, I hope they let it run 2-3 times at least, because if they only do that once, you won’t be able to getting a feeling how the movie changes from time to time and might even assume that it’s the same movie every day…
von Roland Hachmann | Nov 16, 2006 | Blog, Digital Culture, Digital News, Mobile Marketing
Burger King, MasterCard Sponsor Specialized Mobile Web Content writes Clickz. Both brands seem to have already gathered some experience with mobile applications. Now they have partnered with content providers for some new projects:
Men’s lifestyle magazine Maxim is now offering specialized content for mobile devices found at mobile.maxim.com, including jokes of the day, forums, and even streaming videos of „Girls of the Day.“ To do this they’ve partnered with fast food giant Burger King as sponsor.
And Mastercard:
MasterCard Worldwide has partnered with Fox to create a series of 26 short episodes for mobile devices based on the television series „Bones“ with mobile episodes entitled „Bones: Skeleton Crew.“ In addition to sponsoring what it’s calling Mobisodes, MasterCard will also be incorporated into the storyline.
Slowly, brands are moving into this space, gaining knowledge with this new channel. I appreciate it, because mobile is the future, no matter how small the displays of our phones and PDAs are today – at some point a majority of grown up teens with SMS-thumbs and 2.5 square inch wide eyes will resemble a non-ignorable base.
Wo ich sonst so bin...