More than 100 Guerilla Ideas
Many of them are quite a few years old, but this is probably the best compilation of guerilla marketing ideas out there:
100+ Guerrilla Marketing examples
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Many of them are quite a few years old, but this is probably the best compilation of guerilla marketing ideas out there:
Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: