Das ist eine beeindruckende Customer Journey
- Ein Spot im TV…
- …verweist auf eine Website…
- …auf der dazu aufgerufen wird, eine SMS zu verschicken…
- …auf die wiederum die Website reagiert…
- …und einen Coupon aufs Handy schickt…
- …den der User im Handel einlösen kann.
Das ist die Customer Journey einer Kampagne von Grolsch:
(via Digital Buzz)
I guess April was one of the most unproductive months in the history of this blog, with the holidays and the nice weather outside…
Here is a quick catch up on a few headlines that I found after looking into my feedreader for the first time in weeks:
Being a blog addict is not what I have been the last couple of weeks. Here is a list of symptons that you should watch out for.
I got an invitation for joost some time ago and have been checking that out. I was fascinated by the quality of the „free“ IP TV but now I read at Startup Meme that they will indeed integrate ads – even the classical 30″ spot. In addition, they track my viewing behaviour:
Joost will also be creating behavioral profiles of the users based on the viewing habits, likes and dislikes, to serve hyper targeted ads.
Adverblog pointed me to this nice idea for an „interactive“ outdoor ad by Grolsch beer.
eMarketer refers to a study be marketing sherpa about effectiveness of viral marketing tools. Apparently „experienced“ marketers think highly of these things.
At the same time, YouTube is experimenting with pre- and post roll spots in order to find out how and where to best place ads amongst the clips.
Coke has started a virtual promotion with the guys at Crayon, as you can read at Experience Curve. It’s called virtual thirst – since you don’t really drink anything in Second Life, the idea of being „thirsty“ got extended to thirst for fun, experiences, knowledge, etc. They now call for people to enter their virtual Coke machine that delivers against whichever of these „thirsts“.
Anyway, so much for now, I will continue later, once I am through the rest of the feeds.