Building a game layer in future marketing

von Roland Hachmann | Apr. 7, 2011 | Blog, Digital Culture, Digital Marketing, Marketing, Marketing Trends, Social Media Marketing

So what’s the next big thing? What happens, when Social Media becomes business as usual (as it has for some companies in some way already)?

Seth Priebatsch argues, that it could be a game layer that will be put on top of future marketing programmes. See for yourself: