At the time of writing this, the ad had been viewed more than 440.000 times, 388 comments, and 569 favourites.
This success is probably also due to the case that big shots like the NY Times, Wired, Gizmodo, and MacRumous picked up on the story… And the fact that „User Generated Content“ has become a rather familiar concept since 2004 – apparently even for „divas“ like Apple.
(But if you ask me: it’s a horrible ad, especially the music!)
Automated translation: According to Mayer, someday in the future Google could automatically search content in all languages and present all the translated results to the user on the same page, regardless of language!
Book search: they are adding metadata about books, so that Google’s algorithms can understand what the book is about, relevant references, and availability of the content.
Images and video: one of their recent changes is to include all web videos into Google search; it is no longer limited to content within Google Video
Voice search: a free phone service that you can call to perform a voice search. As the usage of this system rises, the increasing number of samples of user input will be used to improve voice-to-text technology; users are, in effect, training the system to recognize voice commands
Universal search: the blending of different types of content, such as images and news, into the main search engine
Maps and local search: There are some interesting new advances in this area – for example, Google Maps now supports traffic display, based on data licensed from third parties…
Client software: Google Gears and Gadgets: Google Gadgets enables third-party developers to create tiny applications that live on the desktop and connect to the web in the background to pull in information from the web. Google Gears provides a browser plug-in that, in Mayer’s words, takes Ajax applications and makes them better.
iGoogle: As an example, Mayer said that although she’s a big fan of Netflix, she probably would not make it her home page; with a gadget, however, Netflix could still establish a presence within her home page
One of the most interesting things for me is, however, how people get so excited about Marissa Mayer:
At the end of the session, I had the opportunity to meet her briefly [certainly one of the high points of the conference for me!]
Admittingly, she is pretty. And supposedly, she is also very smart. But the main things is positioning. She is a pretty and clever girl in a world of geeks.
So this how people get alienated these days: by having too many digital connections with others. Says this article on Forbes.
Thanks to technology, people have never been more connected–or more alienated
There is a lot of Klischee stuff in that article, but yet some good quotes:
The self that grows up with multitasking and rapid response measures success by calls made, e-mails answered and messages responded to.
We live a contradiction: Insisting that our world is increasingly complex, we nevertheless have created a communications culture that has decreased the time available for us to sit and think, uninterrupted.
One thought, though, takes it a little over the top, I think:
One says, „I don’t have enough time alone with my mind“; another, „I artificially make time to think.“ Such formulations depend on an „I“ separate from the technology, a self that can put the technology aside so as to function apart from its demands. But it’s in conflict with a growing reality of lives lived in the presence of screens, whether on a laptop, palmtop, cell phone or BlackBerry. We are learning to see ourselves as cyborgs, at one with our devices. To put it most starkly: To make more time means turning off our devices, disengaging from the always-on culture. But this is not a simple proposition, since our devices have become more closely coupled to our sense of our bodies and increasingly feel like extensions of our minds.
The main thing: the whole phone is a huge touchscreen, except for a homebutton. I mean everything. Even the button lock is unlocked via a move on the touchscreen (one that canâ€™t just happen by accident in your pocket).
You apparently also donâ€™t need a stylus, as you can do everything with your fingers, almost as you are used to it from the clickwheel from the iPod.
All the Buttons you need appear when you need them:
I am absolutely fascinated by this. Of course you can also listen to songs and watch videos with it. Freeking brilliant, really.
So what will it cost?
So how much more than $499 should we price it? We thought long and hard about itâ€¦ it does so much stuffâ€¦â€ Heâ€™s stalling for the drama. Enough Steve! â€œWhat should we price it at? For a 4GB model weâ€™re pricing it at $499 â€” no premium whatsoever.
â€œWeâ€™re going to have an 8GB model for just $599.â€
Unfortunately weâ€™ll have to wait until June 2007 until it becomes available. And thatâ€™s probably only in the US. When will I be able to get it in Germany?