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The Future of Advertising Agencies?

von Roland Hachmann | Apr 8, 2010 | Ad News, Blog, Marketing

The fourth screen

von Roland Hachmann | Sep 29, 2008 | Blog, Digital Culture, Marketing Trends, Mobile Marketing

It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind.

2 presentations about the future in social media and social networks

von Roland Hachmann | Jun 5, 2008 | Blog, Digital Culture, Digital Marketing, Marketing Trends, Social Media Marketing

Just a quick one: here are 2 presentations about social media that I found in the last few days:

Neil Perkin about what’s next in Media:

SlideShare | View | Upload your own

The second one is about the future of social networks, a research report by futurethink.

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Future trends of advertising

von Roland Hachmann | Mrz 18, 2008 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing Trends, Online Advertising

Ben Hourahine, Futures Editor at Leo Burnett explains his vision of future advertising, media usage, etc.

Sounds like that could happen. But then again, nothing of this really struck me as a new thought…?

(via adrants)

Roland Hachmann

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