Samsung „Superfast Stunt“

How about this viral idea of bungee jumping elephants in the middle of London?
(Doesn’t it look like it really happened…)

For whatever reason, Samsung is putting out one viral after the other lately, quite a few of them get good mentions throughout the social web. Does anyone know the creative and the seeding agencies behind this whole bundle of virals?

[Update: I just received the info that Samsung’s viral Agency is Viral Factory, see here.)