The value of an existing customer

von Roland Hachmann | Nov. 3, 2011 | Blog, Digital Marketing, Marketing, Social Media Marketing

It’s nothing new. The value of an existing customer is rather high, when treated correctly. We all know examples like „It is 6 to 7 times more costly to win a new customer than to retain existing ones“. Flowtown has produced an infographic on this topic:

Source

(via trickr)