von Roland Hachmann | Nov 12, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing Trends, Online Advertising, Social Media Marketing
von Roland Hachmann | Apr 30, 2007 | Blog, Digital Culture, Marketing Trends
Sitting in the sun of our office balcony today, I was very busy explaining to a colleague about joost, about kyteTV, as well as the fact that TV changes and advertising needs to adapt. In essence, I told her, that soon enough regular TV programming will be a thing of the past and that TV stations needs to rethink how they will distribute content (if they want to continue to play a role at all).
And then, right after work, I went to the local computer store in order to buy a DVB-T (digital television) adapter for my laptop, because I want to be able to watch regular television while surfing around the blogs. Stupid, isn’t it?