Weblinks, 21st of April

  • Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around. 😉
  • A nice new advert by Hondy, in stopmotion, using lots and lots of cars:
  • A card board trailer of „300“ by Panasonic – what would happen to Hollywood given the current financial crisis. It belongs to a German UGC campaign of Panasonic. At the microsite papphelden.de you can upload your own cardboard version of a Hollywood Blockbuster an win lots of prizes.

  • A rather cruel (viral) video, could be a little less gruesome, if you ask me. But then, some say, a good viral video needs violence, blood and disgustingness. However, they called it: „violence is no solution“ – it’s an advert for a secure  e-commerce shop.

Always read the fine print in advertising

In the following billboard, the price for a car rental is marked at 129.- Euros:

And as you can see, in the fine print, it says that at airports Sixt charges an extra 19%, i.e. 153,31 Euros in total. Why not you might ask – and I agree, why not. Let them charge what they want, where they want.

But I do ask, why they put up a billboard with this fine print copy AT THE AIRPORT? Yes, I took that picture at the airport in Hamburg!

Why did they not simply put up a billboard with the „real“ price for that location?

Suzuki Films Campaign Website

Suzuki has started a video clip website in the style of Nissan and BMW: The Suzuku Films Website. The movie is split into separate episodes, spread out over time.

There are a number of characters – each one gets introduced separately and is somehow directly linked to a Suzuki car or motorcycle that gets “introduced” on the same screen. Nice idea, but I can’t wait for each episode to “air”, I will just set myself a reminder for in a few weeks time and then watch the whole story in one go…

You can watch also watch individual webisodes.