von Roland Hachmann | Okt 2, 2009 | Blog, Digital Culture, Marketing, Social Media Marketing
Quite a few brands are probably carefully eyeing twitter trends with reference to their brand name, incase of negative remarks.
Now there is a study looking into how users are actually talking about brands on twitter. At ReadWriteWeb there is a post stating that tweets about brands are more often about information rather than sentiment.
According to the study, which looked at 150,000 tweets, 11.1% of the brand-related tweets were information-providing while 18.1% were information-seeking. The latter of these two is especially useful to companies looking to understand what questions and concerns customers have about their products. However, the large majority of the tweets – 48.5% – were simply comments made in passing which mentioned the brand but whose primary focus was something else.
In only roughly 23% users were expressing sentiment (positive or negative) about brands.
So why is that? Why don’t people express so many negative opinions on twitter as compared to the rest of the web? ReadWriteWeb assumes that it is the easy and quick handling of twitter which results in many more positive or neutral, fact based chatter.
That does make sense to me. People will go through a lot of effort, writing long and nasty blog posts, when they’re fed up. But they won’t do the same for positive or even neutral remarks, unless the brand experience was rather extraordinary.
von Roland Hachmann | Jun 25, 2009 | Blog, Digital Marketing, Online Advertising, Social Media Marketing
Martin, Sarah, Julian and Cornelia are cruising from on Ikea to the next all throughout Germany as part of an Ikea Midsommar Tour, in order to find the best Midsommar bargains in Germany.
The whole journey is being documented in many (partially live) video shows, blogs of each of the four and a Google map where you can check on their current position. Of course, the four travellers also have twitter profiles.
What I find puzzling is the fact that the blogs neither allow for comments, nor do they offer permalinks. Not really blog-like, if you ask me.
Quite well done is their strategy to reactivate people that were fans of a previous campaign they did almost a year ago: the main character of that campaign – Nils, who back then was „waiting for September“ – started his Twitterfeed again, in order to point users who did not unfollow in the meantime (like yours truly) to the campaign.
The only thing that concerns me: it reminds me somehow of the Fake Walmart Blogger in 2006. Mind you, they do not conceil the fact that this is a campaign for Ikea, so you can’t really compare it…
von Roland Hachmann | Mai 27, 2009 | Blog, Marketing
In Germany, bloggers receive presents from time to time, from companies who are probably hoping to stir up conversation about their product.
I have received some presents in the past already, however the most interesting one I got last week: a voucher for a „dinner in the sky“ for one person from mydays.de.
Very nice idea, I have to say. Unfortunately, it’s a little bit useless for me, since I am afraid of heights. Hence I have decided to give it away, via a sweepstake on my German Blog. Since the voucher can only be redeemed in 5 German cities, I assume this really is only interesting for my German readeres. You can find out more about what to do and until what date to enter my own little private sweepstake on my German blog.
For those thinking about it, here are the dates for which you can redeem the voucher (no guarantees given):
21.05 – 24.05.2009 Köln
12.06 – 14.06.2009 Frankfurt am Main
26.06 – 28.06.2009 München
17.07 – 19.07.2009 Berlin
07.08 – 09.08.2009 Hamburg
von Roland Hachmann | Sep 22, 2008 | Blog, Digital Culture, Social Media Marketing
It seems to me like it’s been a long time since the last state of the blogosphere analysis of technorati. I think the last one must have been early 2007.
In the new publication, they offer much more insight than they used to. They conducted a survey amongst bloggers:
For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights.
The whole publication is split into 5 daily segments, but I look particularly forward to day 5, when they seem to publish information about brands entering the blogosphere. Here is a breakdown of the 5 segments:
Day 1: Who Are the Bloggers?
Day 2: The What And Why of Blogging
Day 3: The How of Blogging
Day 4: Blogging For Profit
Day 5: Brands Enter The Blogosphere
von Roland Hachmann | Apr 29, 2008 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, SEO / SEA
I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure when he came up with this, of course, it doesn’t say on the site. All it says is: your vote and support is needed here. And the post behind that link was written in December of last year (so I am probably only 5 months too late – which is a decade in internet terms). Now he is asking us from the marketing community to help him to get the guys from techmeme to setup a special service for the marketing industry:
Iâ€™d be happy to see some nice ongoing volume of inbound links from SEM Search, but honestly, Iâ€™d really like to see Gabe Rivera over at techmeme.com create a â€œmarketingmeme.comâ€œ, that removes SEM/SEO/SMO/PR/etc stuff out of techmeme and puts it under its own â€œengineâ€, building off, say, Lee Oddenâ€™s list, with some fuzzy logic around that, finding other on-topic blogs as well.
So if you’re interested in having such a service (I am, for sure!), go over to this site and put your vote in the comments!