- Steven Berlin Johnson about old growth media and the future of news (not newspapers). Very interesting points about the bright future of news and the possible role of newspapers/journalists – yes there might still be a future for that industry.
- The information architects Japan have launched their fourth version of the web trend map.
- Stop buying attention, start earning it, is the tenor of an adage keynote presentation (found here)
So you really think that people pay attention? Try this test to find out how good your „attention“ skills are.
Amazing, isn’t it? Now imagine people are looking for something specific online on your webiste. Will they notice the ads? I guess, they will. BUT: only if they are relevant or related to what they are looking for. Another reason why(contextual, behavioural, etc.) targetting is crucial when attention is scarce. And scarce it is pretty much all the time these days.