von Roland Hachmann | Mai 27, 2009 | Blog, Marketing
In Germany, bloggers receive presents from time to time, from companies who are probably hoping to stir up conversation about their product.
I have received some presents in the past already, however the most interesting one I got last week: a voucher for a „dinner in the sky“ for one person from mydays.de.
Very nice idea, I have to say. Unfortunately, it’s a little bit useless for me, since I am afraid of heights. Hence I have decided to give it away, via a sweepstake on my German Blog. Since the voucher can only be redeemed in 5 German cities, I assume this really is only interesting for my German readeres. You can find out more about what to do and until what date to enter my own little private sweepstake on my German blog.
For those thinking about it, here are the dates for which you can redeem the voucher (no guarantees given):
21.05 – 24.05.2009 Köln
12.06 – 14.06.2009 Frankfurt am Main
26.06 – 28.06.2009 München
17.07 – 19.07.2009 Berlin
07.08 – 09.08.2009 Hamburg
von Roland Hachmann | Mai 17, 2009 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Some of you might have noticed the event tip/ad in the righthand column. This is something particularly interesting for my German readers: the remix09 conference is happening on the 12th and 13th of June here in Hamburg. Title: „online meets classic“. The setup of the event is a mixture of barcamp and a regular conference:
Fachleute aus dem klassischen Marketing-Umfeld treffen die Aktiven des Web 2.0 für einen professionellen und persönlichen interdisziplinären Austausch.
Feste Konferenzelemente treffen auf die adhoc-Strukturen von BarCamp und Open Space – Beim remix09 mischen sich Unternehmerinnen und Unternehmer, Vorstände, Freelancer und Angestellte. Von U-30 bis Ü-60. Eine breite Wissens- und Erfahrungsbasis aus klassischem Marketing und Web 2.0 – ganz ohne Peergroups, Selbstreferenzialität und Tunnelblick.
A few days ago, the agenda has been published. There will be two tracks. The first track is mostly with fixed slots and offers speaches and discussions by quite a few well-known people such as Bernd M. Michael (ex-CEO of Grey Germany), and Prof. Peter Wippermann of Trendbüro.
Some of the other slots in track 1 plus most slots in track 2 can be filled by participants, in true barcamp style, I suppose.
Working in an advertising agency that offers both classic and online, I am particularly interested to see how the discussion between the two disciplines will develop. We’ll see. I shall be updating this blog shortly before and during the conference with more news on the ongoing discussions.
von Roland Hachmann | Okt 9, 2008 | Ad News, Blog, Digital Marketing, Marketing
Just a quick note on a very curious fact – here is a quote of a recent finding:
I’m working on remake of I Am the Media, so I asked one of our bright and diligent researchers to do a count of the last 4 months of print campaigns on Ads of the World. And the gut feeling was confirmed. 70% of them didn’t contain any URL.
70%? This is absolutely amazing. Out of 256 print ads, only 77 Ads had a URL for more information.
Seems like the other campaigns weren’t really interested in providing further information. But why?
von Roland Hachmann | Okt 7, 2008 | Ad News, Blog, Marketing
Interesting presentation of Paul Isaakson on modern brand building.
The essence can be laid out in the two contraries:
Campaining = marketing for short term gains.
Committing = creating an evolving collection of coherent brand ideas and experiences over time.
Just one sentence struck me as a bit strange:
Campaining = changing your core brand message to fit what you think people need or want to hear today so that they buy your product or service
Campaigns don’t always change core brand messages, do they? I surprised by that assumption…
von Roland Hachmann | Aug 2, 2008 | Blog, Digital Culture, Digital Marketing, Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing
A really extensive list of brands utilizing twitter can be found at this location, called the twitter brand index. A lot more, than I thought, and a lot more US-focused (for obvious reasons) than I would have liked.
This at least solves the question: is twitter already relevant for marketing? It does not yet solve the question: is it effective for marketing? But that question will probably only be answered much later, once the user base of twitter has reached a critical mass.
Wo ich sonst so bin...