Pimping Burgers for 52MB

Here is a campaign I like once again: pimpmyburger.com from, well of course, Burger King. And, apparently an agency from Germany.
I like this, because it once again shows, how much better the internet is as a storytelling medium. The TV campaign (if there is one – I haven’t seen any ads yet) will again show only 30″ worth of content, driving to the site, which tells the whole story (some 52MB worth of footage).