Whoever doubted that widgets can be a fantastic tool for marketing? Well, probably anybody who didn’t think that a widget can actually provide a fun „anything“ sponsored by a brand.
Here is a short article about a Red Bull Widget that seems to be the killer app for all those people bored at the office (during lunch break only, of course).
It is an online version of Rock / Paper / Scissors. You can play this via the widget against other people from the facebook network. Great idea!
This might be the start of a whole new stampede of marketing widgets on facebook (and others).
Adverblog just pointed me to a presentation by Zoran Savin of IAB Europe on the latest figures of ad spend in Europe. Search dominates, still. I am not surprised. And email is very low, unfortunately. (I like email marketing!)
[At this point, I unsuccessfully tried to embed the slideshow from slideshare.com. Does anybody have a tip for embedding these into wordpress?]
(And I am once again amazed at the things you can get at slide share!)
Trendscout and coolhunter Josh Spear about digital natives:
Much more interesting than the fact that he gives a speach on digital natives at the Google Zeitgeist conference is the fact that he seems to market himself effectively…
Pete Blackshaw and Max Kalehoff have put together a list of 10 principles for ad campaigns leveraging consumer generated content, which are, in short:
1. Connect The Program To Larger Business Goals
2. Keep It Authentic
3. Be Transparent
4. Encourage Advocacy
5. Empower Syndication
6. Tap The Long Tail
7. Capture The Moment
8. Be Consistent
9. Embrace Criticism And Deprecation
10. Move From Campaign To Platform
You can find details to each point either here or here.
I particularly liked the points about making sure that whatever you do fits into a wholistic strategy, as well as making sure that you take the possible long term effects into consideration. With all the hype around this topic, I sometimes fear this tends to be neglected…
I love it. During the very prominent German TV show „Schlag den Raab“, Google became on of the things for a contest.
There have already been informal contests on the net to find Googlewhacks since nearly 5 years:
Your goal: find that elusive query (two words – no quote marks) with a single, solitary result!
In this German TV Show it was similar: The task was to find one word combination, which was put together of two words (in Germany, we can put together words to construct word combinations of any length), with the fewest hits… And it is still possible to find 1 hit wonders, even after 5 years of increasing clutter and billions of additional websites in the Google directory…
Wo ich sonst so bin...