von thecod | Juli 24, 2005 | Blog, Online Advertising
Burger King keeps putting out nice online stuff. I wonder if this is, once again, from CP&B? Couldn’t find that out just now…
On this sitelet, users can create their own comic strip based on the movie „fantastic 4“. You can choose the visuals, add your own copy in speechbubbles and some „sound bites“ typical for comics.
Of course, on the last page it’s about BK: you can put together your favourite meal (do I smell some background market research?). I guess this was a clients request: „we cannot only make promotion about the film, we need to add something about our burgers!“
Anyway, users can have it their way, which is what BK has been all about over decades…
(via here and here)
von thecod | Juli 23, 2005 | Blog
The web isn’t very old, yet it is fast paced. I work in this business for 7 years (and use the internet for about 10), so in Internet years – which you can may be measure like the good old dog-years), this would be, well 49 years at least. (Given that thought, I should retire soon!)
Now CNET has put up a top ten list of the fads of all times. I have to admit I don’t know all of them, but may be this is due to the fact that some were probably more popular in the US.
These Nostalgia Sites do keep popping up, just like the yahoo netrospective, which I blogged about before.
von thecod | Juli 19, 2005 | Blog
Something which I really like and posted about before: Diva Marketing blog had a good post about storytelling in Marketing.
von thecod | Juli 19, 2005 | Blog
A nice experiment in terms of usability: a site, where you must not click. No, really. Everything is accessible via mouse-overs. And if you click, you are being told off for doing so. A bit too confusing at first, but it works. Will be intersting to see if such a navigation has a future…
von thecod | Juli 17, 2005 | Blog
First of all: apologies for not having posted in such a long time. I was on vacation and forgot to mention it.
While on vacation, I managed to read through the whole internet, or so it seemed, because at some point I reached the end of the internet: the end.
But I am confident that new pages will appear, so I just have to go back and surf down other clickpaths…
von thecod | Juni 25, 2005 | Blog, Online Advertising
Companice pointed me to „come clean„, a site where you can confess anonymously, while other people can read your confessions on the website, or even within a screensaver (what for, though?).
Nice idea, but not so new. I have already seen this idea before (see here – in german). It’s Postsecret, a regular blog, graphically not as nice and without a link to a screensaver, but essentially the same idea…
Question is: did Crispin Porter Bogusky know about this? And if so, should they have won a Cyber Lion, the most prestigious award, with it?
[27th June:] I just learned at Companice that cp&b actually had their site up since autumn last year, while postsecret is only up since the beginning of this year.
Wo ich sonst so bin...