Wow, just imagine the implications of this. 1.8 million updated weekly, still 55% of more than 14 million active (posting in the last 3 months – not sure if I would really consider that „active“).
Imagine the amount of content, that is being added worldwide. And even more: the amount of crap content that will be part of this. Unimaginable. Increase in clutter seems certain. And just how search engines will cope, too.
Technorati has all the stats.
Ever more of the web is becoming searchable. And Yahoo! seems to be one of the leaders here, believe it or not. Marketing Vox pointed me to the fact, that in addition to video search (which Google still doesn’t have) it now offers music and sound search. They are not the first, but the most comprehensive, as Yahoo! is allowed to scan most of the internets commercial sites:
a new search engine feature that will pore through millions of songs offered by popular Internet music services like iTunes, Rhapsody and Napster.
writes Businessweek online. But it is also about newscasts, speeches, etc. and, yes, podcasts.
The index identifies the content by reading information – known as „metadata“ – embedded in the files. Which should, hopefully make it relevant – more relevant as if they just searched the site on which the sound files are placed onto.
And one more:
The diversification beyond searching simple text online reflects the Web’s evolution into a multimedia hub
Apparently, we can’t expect anything similar from Google soon, as it „isn’t yet so musically inclined.“
Yahoo offers advice on search engine optimization of websites.
However, most of it doesn’t seem to be great news to me, without wanting to sound too arrogant. But hey…
I was just writing about how editorial content and ads (in this case through content-link-ads) merged and that it is even less apparent to users, what’s advertising and what’s not. And then I found this article saying that the same is happening in a couple of free dailies.
This blogpost also links to a page about the ethics of journalism, one them being:
Distinguish news from advertising and shun hybrids that blur the lines between the two.
I guess the fact that advertising (online and offline) has ever increasing difficulties reaching their target audience with relevant messages in relevant settings, this is just a logical sequence. However I fear this kind of trend, as it will completely blur the lines of commercial „information“ (<-- ads) and information in general. (via)
A nice microsite from Sony for their k750 mobile phone cam focuses on the cam and the art of taking pictures. Just like the TV spot which you can also watch there. Amazing. Anything related to the phone, phone features, etc remains in the background.
what I do like, however, are the tips they offer for hobby photographers just like myself. Especially since I also have a new camera, the features and possibilities of which I am still exploring.
I don’t have that phone, but when I try one of these tricks, I will probably think of Sony nevertheless. Just wondering, if I will actually remember the product name. k750? Well, anyway. Nice site.
According to the NY Times (found here and here) Unilever is trying webisodes for it’s „I can’t believe it’s not butter“ spray.
It is done in the style of old-fashioned soap operas, with all the clichees, etc. (I am relying on the judgement of the sources above, as I am not too much into soap operas.) It looks rather cheesy to me, with the product information („Low calories, low …“) lamely intertwined into the story.
The target group are women, and as more and more women using the internet, Unilever is now testing this channel. A Quote from the NY Times article:
„Classical advertising is not as effective and efficient as it has been in the past,“ said Javier Martin, who manages the brand at Unilever United States in Englewood Cliffs, N.J., „so we’re looking for more innovative ways to reach our consumers.“
The site is, like most of these kind of campaigns, relying on word-to-mouth. But I already read about some doubts people have. We shall see. I personally welcome the fact that more and more of the heavy TV spenders are testing the internet – my favourite channel.
Just one question remains, particularly as I am not from the US: a spray? Why a spray? And what do you do with butter you spray, where do you spray it? Onto a slice of bread?
Wo ich sonst so bin...