Links & News – Obama Social Media Special

Obama’s social and online media campaign were exemplary, indeed. Now we would obviously like to see the stats and results. Here is a short list of the first sites listing results or impressions of the Obama campaign:

Even more numbers on the online community of Obama.

A flickr photo set of various social media activity during the Obama campaign.

„Communities dominate Brands“ with an Obama Social Media Meltdown,

A simple Google count showing that Obama’s campaign achieved to a lot more Google links in the last few years, than George Bush in his 9 years of term.

Read/write web with a comparison of the activities of MacCain and Obama.

Links & News, 09.11.08

Latest links:

Doritos asks users (again) to produce a Super Bowl ad.

Doritos engages its target audience once again to produce TVCs for the superbowl. Their shoutout is „take down the ad pros“ / „take the top spot“.

Make it to one of the five finalists and winn $25,000. When voted as the favourite, your ad will get aired during the superbowl. An dif the ad gets to the top spot of the US Today Ad Meter, you win 1,000,000

You can think of any story you like, and should submit a video of not more than 30 secs. In the gallery, there are already 218 spots by now.

On the site, they even provide you with a library of Doritos material, such as product shots, music files and animated logo sequences usually used for the end of a spot by the ad pros. But the story items still need to be shot by the target audience.

While I always liked the idea of consumer generated content, it is stilla cheap means of cutting production costs – in this case to a possible max of $125kfor the finalists plus an undisclosed amount for whoever produced the site and manages the campaign. The 1 million will only be paid out if the spot makes it to number one of the US Today Ad Meter. I don’t know what the chances are in that, but I do know that advertisers can buy insurances for these kind of „risks“. So that the actual sum paid for the insurance premium that pays, in case the 1 million needs to be paid out, can by substantially lower.

(via ad rants)

change.gov – how Obama keeps the community involved.

I just wrote a fun post about the post election hang over many supporters allegedly face according to „the onion“, and just two seconds later I see this hint in one of Jeremiahs tweets: http://www.change.gov/

The team of Obama just launched a new site. A site that will run (at least) until the time of his presidency. It features a blog, information about his main agenda points, as well as a platform for his supporters to tell their story:

The story of this campaign is your story. It is about the great things we can do when we caome together around a common purpose. We want to hear your inspiring stories from the campaign and Election Day.

It’s amazing the way Obama, Biden and their team leverage the web and hence involve „their community“. If Obama continues in the same perfectionist way with all the other items on his agenda, then the USA will be on a very good path during the next 4 years.