von Roland Hachmann | Feb. 15, 2006 | Blog, Digital Culture
New York Magazine has a rather long story about A, B and C list bloggers and how some earn serious money, while other (such as this one) just cost a lot of, well, mostly time.
What’s more, a blog is like a shark: If it stops moving, it dies. Without fresh postings every day—hell, every few minutes—even the most well-linked blog will quickly lose its audience.
Looking at how much I posted this year, it’s no surprise that this is no A-Blog.
But: if it needs that much posting to be an A-Blog, I don’t think I would want to be that in the first place. Just go to that article and read about the amount of work and paranoia some these people are putting into it – and not all of them get good money out of it.
von Roland Hachmann | Feb. 15, 2006 | Blog, Digital Culture
This is a great yet simple idea: at GarbageScout.com one can locate large garbage things people put out on the street, such as furniture, tires, etc.
The photos are uploaded by people using mobile phones and send the image plus location and description via their cellphone to this website.
Nice, as the idea may be, sofar there doesn’t seem to be any „nice“ garbage in NY…

von Roland Hachmann | Jan. 30, 2006 | Blog
This blog launched 1 year ago out of pure curiosity. I already read blogs, I had read about blogs and at some point I was wondering what it was like to have and maintain a blog myself.
So I started this one and decided that I would blog about anything related to web culture, web2.0, digital marketing and advertising. I considered this easy to do, since I work in interactive advertising and hence have to deal with this on a daily basis anyway.
But posting on a daily basis, I didn’t manage sofar. I admire all those bloggers who put out (quality) content everyday, many even several times a day – while having a regular day job!
Still, I really enjoy this, so in 2006 I’ll continue weblogging anything interesting I find during my exploration of – and journeys through – that web-jungle out there.
Up and onward. Have a great 2006!
von Roland Hachmann | Jan. 29, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
Just a quick update on a recent post: The Honda choir spot apparently had 800.000 viewers last week, as the wieden&kennedy blog states.
Not bad considering the fact that the distribution (=media) costs for this 2 minute piece must have been minimal compared to regular TV rates. Plus the fact, that many have blogged and/or talked about this.
von Roland Hachmann | Jan. 29, 2006 | Blog
Ad Blather pointed me to a great OOH ad:
