The site launch is part of the company’s global „Coke Side of Life“ campaign. A series of monthly challenges will encourage people around the world to create videos in response to a theme. The first challenge on the site, „The Essence of You,“ is drawn from Wieden Kennedy’s advertising for the client. „If you could bottle the essence of you and share it with the world, what story would you tell?“ asks the site.
They are aparently trying to get a global perspective on the whole CGM thing, let’s see, it sound interesting nevertheless.
Incredible, these interactive screens, as presented by Jeff Han!
Now some of the magic is, of course, software or data availably through NASA, that could bring fascination even to regular screens. But the way you interact with it becomes so much more intuitive!
I want one of those. Sometime. When they are in a price range suitable for the average household…
Someone put together a video to go along with the fairly new release of Chris Andersons book „The Long Tail„, which I am now reading, that I finished Joe Jaffes LA30, taking part in his UNMTPNM (yes, it has taken me a while, and it’s a great book! – I will post a review soon, Joe).
I have already posted my suspicisions about real participation in consumer generated media or content sites. The Guardian now has some more numbers in the article about the 1% rule
It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will „interact“ with it (commenting or offering improvements) and the other 89 will just view it.
That sounds like CGM marketing efforts are almost not worth it, but if you think again, the 1% are the „opinion leaders“, that influence 10 heavily and 89% at least partially…
PSFK has put together a cool movie on Urban Spam , aka Guerrilla Marketing. Quite a lot of stuff I have seen aroung the blog(s) in the last year or so, but also a lot of stuff was new and fascinating. (And of course, some stuff was just too obvious or boring…)
Wo ich sonst so bin...