von Roland Hachmann | Apr. 2, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing
At Kzero you can find a map of companies in Second Life:

I just wonder if that really helps in finding these companies once you’re zooming in? Anyhow, looks interesting and it suggests that location does indeed matter…
von Roland Hachmann | März 29, 2007 | Blog, Digital Culture
This seems so obvious, yet so helpful:

Why haven’t people thought about this earlier – well, probably, because this is the age of endless gadgets with plugs all looking the same…
(found here)
von Roland Hachmann | März 25, 2007 | Blog, Marketing
Ok, I didn’t actually stay until Sunday. I was back Saturday Evening already, since I need to do some work today. Unfortunately, because Berlin is always fascinating, you could spend endless hours walking down the streets in one of the many different parts of the city.
One thing we visited worth mentioning, apart from the huge ADC exhibition, was the most famous currywurst place in Germany (or so they say):

Konnopke’s fast food exists since 1930. 10 years before the McDonalds Brother started their business. But the rest is a matter of Ray Croc injecting business understanding and franchise models, as well as the difference between free market economies and communism (yes, Konnopke is in the former East Berlin).
Somehow, this place has stayed a uique location even though the demand is incredible. On a saturday aound lunchtime, the cue is nearly 20 meters long. And the service is not slow – it took less than one minute to take my order and deliver the currywurst with fries. Usually it takes longer at a regular McDonalds.
I was particularly fascinated by their marketing efforts of selling vouchures. I haven’t seen that at any fast food place like that, yet.

For those who don’t know German: it basically advertises the fact that you can now give fast food vouchures to your friends, colleagues, etc.
von Roland Hachmann | März 25, 2007 | Blog, Digital Culture, Social Media Marketing
As I wrote earlier, it was Internet Shutdownday yesterday. And I decided to take part. When I originally wrote that, I assumed I would be on vacation (sitting on a beach, not thinking about the internet anyway.
However, as it turned out, I wasn’t on vacation, as I had to postpone my vacation by a week. So I will be on vacation next week instead. So it could have been a relatively hard day for me, being an internet junkie. But it wasn’t, since I spent a very nice day in Berlin (more on that later) and got back so late, that I decided to wait until after midnight – German time – for continuing to blog…
So what did I do during Internet Shutdown Day? I was sightseeing around Berlin and I spent almost 5 hours on a train back to Germany.
Was it worth it? If I had purposefully done these things in order to not use the internet, it would not have been worthwile. But I had no choice, so it was easy to not use the Internet.
Nice finding, hey? If you have no choice, then not using the internet can be OK…
von Roland Hachmann | März 22, 2007 | Ad News, Blog, Marketing
… we’re going to Berlin.
The German Direct Marketing Awards are being awarded in Berlin tomorrow evening. And we’re on the shortlist…
Since we’re going to the ADC exhibition on Saturday, we’ll be staying until Sunday. So does anyone have a good suggestion for Saturday night in Berlin?