Obama published a photo set of the night of the election on flickr. Somewhere I even read, that he will, in future, publish quite a lot of his life in the white house. (Unfortunately, I don’t remember where I read about that…)
Doritos engages its target audience once again to produce TVCs for the superbowl. Their shoutout is „take down the ad pros“ / „take the top spot“.
Make it to one of the five finalists and winn $25,000. When voted as the favourite, your ad will get aired during the superbowl. An dif the ad gets to the top spot of the US Today Ad Meter, you win 1,000,000
You can think of any story you like, and should submit a video of not more than 30 secs. In the gallery, there are already 218 spots by now.
On the site, they even provide you with a library of Doritos material, such as product shots, music files and animated logo sequences usually used for the end of a spot by the ad pros. But the story items still need to be shot by the target audience.
While I always liked the idea of consumer generated content, it is stilla cheap means of cutting production costs – in this case to a possible max of $125kfor the finalists plus an undisclosed amount for whoever produced the site and manages the campaign. The 1 million will only be paid out if the spot makes it to number one of the US Today Ad Meter. I don’t know what the chances are in that, but I do know that advertisers can buy insurances for these kind of „risks“. So that the actual sum paid for the insurance premium that pays, in case the 1 million needs to be paid out, can by substantially lower.
I just wrote a fun post about the post election hang over many supporters allegedly face according to „the onion“, and just two seconds later I see this hint in one of Jeremiahs tweets: http://www.change.gov/
The team of Obama just launched a new site. A site that will run (at least) until the time of his presidency. It features a blog, information about his main agenda points, as well as a platform for his supporters to tell their story:
The story of this campaign is your story. It is about the great things we can do when we caome together around a common purpose. We want to hear your inspiring stories from the campaign and Election Day.
It’s amazing the way Obama, Biden and their team leverage the web and hence involve „their community“. If Obama continues in the same perfectionist way with all the other items on his agenda, then the USA will be on a very good path during the next 4 years.
I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships.
The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen in a long time.
But in politics, everythings is timed. Everything builds up for the election, then there is the big climax, as we have seen last Tuesday, and now the campaign is over, done, dusted. Obama is already busy putting his cabinett together (he must not loose time addressing all the problems that his predecessor caused in the last 8 years!), and there is no involvement of the Obama supporters any longer.
The pressure is gone, and all the most active supporters have nothing to talk about, nothing to live up to any more. Here is a television news report on the sad victims of post election hang over:
Wo ich sonst so bin...