A TechCrunch post on the new Pew Internet & American Life Project study mentions the increasing digital divide amongst the internet use population in the US. One thing I found quite funny was the name for the 8% top internet users. They’re called omnivores, because they consume everything, no questions asked.
8% of people are considered to be “omnivores†which the study describes as being Web 2.0 devotes, highly engaged with video online and digital content; “creative participants in cyberspaceâ€.
That’s me, I guess!
A nice idea: In this movie by Axe, you can choose 2 or 3 times, which way the story of the movie should continue. Should the guy go with the girl(s), or should he resist and go home?
Naturally, the movie only ends well, if you click on „continue“ each time, so that the guy gets off with all the girls that lure him away.
Since I have a decent broadband line, I can watch the movie in good quality in almost full screen mode! Amazing, how this has evolved from the small thumbnail sized ads a few years back.
(found on adverblog.)
This is an excellent execution for an anti-drug campaign from Norway! Showing the effects of drug abuse by visualising the effects on the microsite itself – making it really „tangible“.
On the Marihuana example, everything is blurred and your mousepointer gets annoyingly slow, while it gets incredibly fast and uncontrollable in the cocaine example. And with heroine, everything on the screen looks really shaky and frightening.
The site also opens several pop-unders for bancruptcy sites, memorial sites, etc. all related to possible results of your drug abuse. And when you try to close an example, there is a mockup pretending to notify the police, displaying your IP number, internet provider, etc.
Really well done!
(found on Adverblog.)
Wo ich sonst so bin...