Social Media Statistiken der Fortune 100 Unternehmen.

Es gibt neue Statistiken zur Präsenz der Fortune 100 Unternehmen im Social Web. Die folgende Studie wurde von Burson-Marsteller zeigt den Status Quo für die wichtigsten Social Media Plattformen:

Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller


Einige bemerkenswerte Punkte neben der Tatsache, dass natürlich alles sehr viel mehr geworden ist, egal was:

  • Twitter ist mit 82% immer noch die populärste Plattform bei internationalen Marken
  • Fas die Hälfte der befragten Unternehmen haben ein G+ Account, ein Viertel haben ein Pinterest Board, drei viertel haben eine Facebook Präsenz.
  • 79% der Marken-Twitterprofile treten per ReTweet und @-Mention in den Dialog mit der Zielgruppe (was machen bloss die anderen?).
  • 70% der Facebook Page beantworten Kommentare auf der Wall und Timeline (dito)
  • Die Präsenzen sind sehr viel fragmentierter – die meisten Firmen haben mehr Präsenzen je Plattform als früher.

(via digitalbuzz)



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The new Social Media Revolution Video.

Erik Qualman just released a „refresh“ of the socialnomics video published a few months ago. Since the numbers in social media developments are so quickly evolving, this refresh seems about time.

If you just want to see the numbers and stats, you can visit Eriks blogpost here. If you’re from outside the US, chances are that you might not be able to see the youtube-video due to music rights regulations in Europe.

(Note to Erik: Next time also publish a video without the music, which is the only reason for Youtube blocking the video).

Here is the video embedded from vimeo:

Social Media Revolution 2 (Refresh) from Erik Qualman on Vimeo.

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So, what did I miss?

After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up:

  • A new study with 1,500 consumers shows the influence of social media participation on buying intent: „over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.“
  • Will it blend? Of course the iPad also blends: (and you can fold it, too, apparently). Tom Dickson of BlendTec is at it again. It hurts, to watch that!
  • John Bell offers an interesting definition of community manager vs conversations manager.
  • Google goes from „fan“ to „like“. I don’t like this. The reasoning: users click on „i like“ more often than „become a fan“. Of course they do. My opinion: once Facebook changes that, users will click on „i like“ less often, because of the fear of too strong committment.
  • Trying to plan the next social media campaign? Let the social media planner help you.

I am sure that there is lots more, the arrival of the iPad and all the craze about it, for example. Or the hundreds of other news items about facebook, twitter and/or foursquare, that are surely still waiting for me in my RSS reader, but I am very much tempted to just press „mark all read“…

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Social Media Counter showing the growing Social Web

A guy named gary has produced a widget which demonstrates in „real time“ the explosion of the social web. As you can see below, the rate of new content and interaction on the various social sites and applications is enormous! He writes about it:

I quickly built and coded the app based on data culled from a range of social media sources & sites at the end of Sept 2009.

On his site you can see more about his data sources, and you can also grab the source code for the widget.


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