This is a great list of the 10 Social Media Myths. Quite a few I have heard myself, too:
1. Great Content Always Goes Hot
2. There are No Rules
3. You Can’t Build Quality Relationships Online
4. The More Friends, the Better
5. Social Media Marketing is Easy
6. Social Media Won’t Last
7. Social Media will Replace Traditional Marketing
8. Social Media is a Cure-All
9. Social Media is for Kids
10. Digg is All that Matters
Go to the site and read it, it’s great stuff!
Obama’s social and online media campaign were exemplary, indeed. Now we would obviously like to see the stats and results. Here is a short list of the first sites listing results or impressions of the Obama campaign:
Even more numbers on the online community of Obama.
A flickr photo set of various social media activity during the Obama campaign.
„Communities dominate Brands“ with an Obama Social Media Meltdown,
A simple Google count showing that Obama’s campaign achieved to a lot more Google links in the last few years, than George Bush in his 9 years of term.
Read/write web with a comparison of the activities of MacCain and Obama.
I just wrote a fun post about the post election hang over many supporters allegedly face according to „the onion“, and just two seconds later I see this hint in one of Jeremiahs tweets: http://www.change.gov/
The team of Obama just launched a new site. A site that will run (at least) until the time of his presidency. It features a blog, information about his main agenda points, as well as a platform for his supporters to tell their story:
The story of this campaign is your story. It is about the great things we can do when we caome together around a common purpose. We want to hear your inspiring stories from the campaign and Election Day.
It’s amazing the way Obama, Biden and their team leverage the web and hence involve „their community“. If Obama continues in the same perfectionist way with all the other items on his agenda, then the USA will be on a very good path during the next 4 years.
I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships.
The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen in a long time.
But in politics, everythings is timed. Everything builds up for the election, then there is the big climax, as we have seen last Tuesday, and now the campaign is over, done, dusted. Obama is already busy putting his cabinett together (he must not loose time addressing all the problems that his predecessor caused in the last 8 years!), and there is no involvement of the Obama supporters any longer.
The pressure is gone, and all the most active supporters have nothing to talk about, nothing to live up to any more. Here is a television news report on the sad victims of post election hang over:
Obama Win Causes Obsessive Supporters To Realize How Empty Their Lives Are
😉 have fun! I am glad the election turned out the way it did!
On Cnet is news about a new study by Gartner with the catching headline of a 50% failure rate:
75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures
The main problem is (oh wonder) the differing expectations about what will happen during those marketing efforts:
The quirkiest and most addictive campaigns often provide little value for the company and turn out to be fads, whereas marketing efforts on the Web often don’t go over as well with the public.
In addition, the report points out that online usage during the purchasing process of all products and services will increase:
Gartner’s research shows that by 2012 fully half of all purchases will have some online component. That could mean searching for product reviews, reading about a new product on a blog, or comparing prices even if the purchase is ultimately made in a store.
So the need to figure out win-win situations for brands and the community are ever more important.
And furthermore, a „heads up“ for online marketers for the financially difficult times ahead:
Businesses will turn to the Web to stay in touch with consumers during a difficult financial climate. “This is going to be a lifeline,†he said. “Your spirit of customers is probably the only thing you have.â€
Wo ich sonst so bin...