Another car industry idea. With Jeep Wrangler, you can „drive your track„. Just upload your music, have the sound waves analysed and find out about the hill scape suitable for your music taste. Nice little gadgety idea…
http://www.youtube.com/watch?v=T4iPQLAy7EUAdverblog found this musical prang of lastminute.com which promotes their last minute ticket service for theatres (I think).
As nice as the idea appears, it is (as it often happens in advertising) not a very new idea. May it’s the first time, the idea was used in a commercial. But on YouTube, there are videos of the „prangstgrup“ that date back to August of 2006! See this clip here:
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Volkswagen Germany just launched a rather unique employee contest: the scirocco song contest. Out of the ca. 100.000 Volkswagen employees, more than 100 opted in take part in the contest and sent in their version of the scirocco song. A Jury put up the best 25 songs for a vote by all web users on a voting microsite.
A pre-produced clip of what these versions could sound like:
So, click here and vote! (There even is a sweepstake!) Sorry my readers from abroad, but the site is in German…
The scirocco song was written by Leslie Mandoki – one of the most successful german producers, in Germany well known through songs like Dschinghis Khan,. But he also worked with internationally known artists like Phil Collins, denNo Angels, Jennifer Rush, Lionel Richie and German rapper Sido.
The Jury consists of Leslie Mandoki, as well as Volkswagen head of PR Stephan Grühsem, head of marketing Jochen Sengpiehl, Felix Magath and starlett Mina.
disclaimer: this is a project of my agency, in which I also take part. So far, I have not blogged about work related projects, because this blog is a hobby of mine. But I wanted this blog to support this particular project and the Volkswagen employees taking part in it…
(PS: yes, I do have a favourit, but I don’t want to influence the vote 😉 )
Business Week features an article that says Sony BMG drops DRM. Peere pressure or not, I don’t care, I am just very happy about this. That’s the last Giant of the 4 to drop DRM.
Will Apple now drop their DRM so that I can listen to the songs I purchased (and I did purchase some, indeed!), everywhere I like?
But Sony won’t make their whole collection DRM free:
Sony BMG, a joint venture of Sony (SNE) and Bertelsmann, will make at least part of its collection available without so-called digital rights management, or DRM, software some time in the first quarter, according to people familiar with the matter.
Sony apparently noticed, that there can also be positive sides to offering music online:
Sony has been experimenting with DRM-free songs for about six months. The company began giving away DRM-free promotional downloads for recording artists that sell less than 100,000 units, and at least one artist gained mainstream exposure through the effort.
Given that and the Pepsi Promo I blogged about earlier, I think we can savely look forward to 2008 being the year, when the music industry finally awakes and joins the digital era.
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during the superbowl. That should be interesting, especially since after the superbowl, there isn’t even a whole year left to give away these mp3s. It means that they will have to give a way more than 3,000,000 songs per day (roughly calculated for 300 days).
Considering the fact that iTunes sold 1.5 billion songs in the last few years, this truly is a big number. And it should resultin in an inflation of the mp3 market, lowering the value of digital songs in general. Don’t you think?
Wo ich sonst so bin...