Ten Trends Transforming Marketing Measurements

Engagement By Engagement points me to Ten Mega Trends Transforming Marketing Measurements

They sound reasonable:

  1. Digital Network Adoption
  2. Attention Erosion
  3. Speed of Measurement
  4. Democratization of data and analytics
  5. Observational Measurements
  6. Unstructured Data
  7. Beyond Demographics
  8. Customer centric measurements and planning
  9. Data integration comes of age
  10. Reevaluating relationships with whom and what we measure

More detail on the linked website, well worth a read.

(Well, apparently, it was originally posted here by the author)

Continue Reading

Creative Generalist’s Faculty of Everything…

Steve blogging as the Creative Generalist had a brilliant idea some time ago:

A university pal and I made a pact upon graduation. The deal was that we would venture out into the world and build our careers but that one day we would meet up again and start our own university program, a Faculty of Everything. A paradise for curious generalist learners. Ideally, such a „school“ would be:1. Random – From the banal to the offensive to the foreign to the ridiculous, everything and anything is interesting.
2. Surprising – Each class would teach something new and completely unexpected.
3. Involving – A big part of learning is doing, so participation is a must.
4. Moving – Break free of the classroom to wander, explore and travel.
5. Inviting – Not unlike the popular idea conference format, guest presenters would be plentiful and varied.
6. Intersectional – Ideas and teachers from disparate disciplines bump into each other.
7. Multi-generational – Kids, adults, and elders together.
8. Multicultural – A mix of worldviews.
9. Playful
10. Never-ending – The semester would never end. There would be no final degree. Just a journey.

I’ll join anytime. Let me know when you start 😉

Continue Reading

PSFK is asking for 2007 Trends

It’s that time of the year again. Time to guess what will happen during the next year. My horoskope said it will be a brilliant year. But that’s just as precise and trustworthy as some of the predictions I posted about last year. Some of it became real, some didn’t. Well, PSFK is asking for 2007 Trends „You Tell Us What Will Be Big!“

People can upload videos to Youtube and find it through a PSFK tag that the video should be tagged with. Easy market research and publicity for PSFK, well done. I will looking into this quite frequently, I guess…

Continue Reading
1 18 19 20