The „Old Spice“ Campaign of „the man your man could smell like“ has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately.
Now there is an official case study video by Wieden+Kennedy with the story of the campaign, as well as some interesting facts and figures.
Fascinating stats, of course the sales figures all relative numbers, not actual figures:
- More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech
- Total video views reached 40 million in a week.
- Campaign impressions: 1.4 billion.
- Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%