Today seems to be infographic day, I apologize in advance. But I couldn’t resist the following one about ROI.
The ROI of social media is still the holy grail. But MDGadvertising has produced an infographic, in which summarises many facts and approaches of the industry on how to get closer to a relevant ROI score. Facts like:
- Current status of social media marketing in the mix
- Metrics used by CMOs to measure social media marketing activities
- Estimated ROI of various marketing activities / platforms
- Key objectives of social media marketing
- and many more.
Take a look: