At the moment it seems to be a good time to be a „geek“ as the digital addicts in the US call themselves (and think that’s cool). That’s what this article in wired says, at least.

Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists who can navigate MySpace.

One comment was aimed squarely at all those agencies that are desperately trying to acquire people who understand digital and „interactive“ advertising, which invites consumer participation via digital media — for example, voting on products online or sharing text messages as part of a viral marketing campaign.

„Digital anthropologists are going to be the next people you scramble to hire,“ DeCourcy said.

[…] agencies will need people who can use the tools of cultural anthropology to interpret the overwhelming amount of user-generated data, and come up with strategies for using social networks to sell stuff.

But this trend also won’t last much longer says this article. Two more years, and there will be enough young people ready to fill every remaining gap there ever was. So enjoy while it lasts.

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