It is common knowledge, that we are moving away from pure interruption advertising on to engagement marketing. Or something along those lines.

In order to engage users and invite them to check out the latest advertising, companies now seem to use YouTube to announce advertising campaigns. Here is the latest example of Adidas telling us that a new segment of the „impossible is nothing“ campaign will start on the 6th of March (so stay tuned!!)

I just wonder: who – except for us working in advertising – is really bothered if and when a campaign starts?

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