An Article on CNN descripes how Netflix worked for 7 years on improving their envelope to be sent by mail the most cost efficient way. Nice try. They should have asked themselves, if their distribution channel was future-safe in the first place.

How well those iconic red envelopes will help the company fend off the newest threat – video-on-demand – remains to be seen.

I don’t think envelopes will matter any longer in a few years time.



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