An Article on CNN descripes how Netflix worked for 7 years on improving their envelope to be sent by mail the most cost efficient way. Nice try. They should have asked themselves, if their distribution channel was future-safe in the first place.
How well those iconic red envelopes will help the company fend off the newest threat – video-on-demand – remains to be seen.
I don’t think envelopes will matter any longer in a few years time.