Chevy shares statistics about the Tahoe campaign
Of total submissions to chevyapprentice.com:
- About 84% have been straight product-pieces favorable to the Tahoe
- Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
- 4 million page views
- 400,000 unique visitors
- 22,000 ad submissions
Sounds like a huge success and I agree with Ben: display the stats on the campaign microsite itself, so that everyone can see how their contribution quantatively fits in with the crowd.