In a previous entry, I wrote about the new Nike campaign showing Ronaldinho doing some „magic“ tricks with his new Nike shoes. Now the German Spiegel Online writes, that Ronalinho’s ping pong shots are actually not all real. Apparently Nike Europe admits, that only two out of the four shots are real, the other being reworked on the computer!

While the video remains nice to watch even knowing about this fake, I am still rather disappointed. We’re used to „unreal“ ads, no doubt. But this particular one was interesting, especially because of the amazing ping pong shots.
Or am I upset, because I believe that viral ads published on the web should have more integrity than ads on TV? Not sure…



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