Superman returns in 2006. And Warner Brothers has employed a number of online tools to promote the new film. From the main website you get to all the subsites:

  • a blog with news that started on November 9th.
  • The Bluetights Network website, which is also a blog about the upcoming movie (not sure why they have two blogs now…)
  • A forum with surprisingly many entries.
  • And, most fascinating, there are the video journals within the BTN, which are also accessible through this site, where they are nicely done up within a flash animation:
  • Superman Video Blog

    So there is a lot of stuff on the web for people to get engaged with.

    And, as a sidenote: that they are also doing TV commercials for this Movie is a bit pointless, says AdJab, however in a different context.



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