Mirage’s „interactive motion panels“ play „video“ clips — albeit without the use of any electronics or moving parts — on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you.
This should bring outdoor advertising to a whole new level! Interactive billboards is certainly something that many advertisers dream about. Digital interactivity where you don’t expect it – that should get everybodys attention. As the examples in the article of business week demonstrate.