It looks much like the „Singles“ game to me. Except that they will have some advertising in the game, I’m certain. You can test your seduction skills on virtual women-avatars. Quite sure this will contribute to the stupidification of society.
We had the Sims, we have Secondlife and There. These are, at least communities of real members, even though I don’t understand how you can spend so much time „talking“ to people you will most likely never get to know personally. But in this game your flirting with your computer.
Also, extremely annoying – I have not yet found out how to turn the sound of this thing off.