Plot Device – a viral product demonstration

Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:

http://www.youtube.com/watch?v=hKZfAQ7L_WM

And here is how they made it:

http://www.youtube.com/watch?v=Kw_h–tcyIo

The video went fairly viral with 550k views in 2 months.

New Old Spice campaign with a new guy

A new old spice commercial is on air (only outside the US, apparently).

Some things changed compared to the last concept: For one, there is a new actor, secondly, there is now also a lady in the spot, third: it’s not a one-shot clip any longer.

Well, I don’t think it’s half as cool as the clips from last year.

Intel, the visual life: the sartorialist.

OK, another one from Intel, but again well worth watching. The sartorialist, one of the most famous streetphotographers, is featured in a fantastic 7 minute long movie, with only a short intel logo at the end. This is content I like to watch, where I don’t mind the ad message at the end. Of course, in a few shots you see the sartorialist, Scott Schumann, sitting in front of the screen of his (assumingly intel based) computer.

Make sure you watch this in HD / 1080, its amazing footage:

http://www.youtube.com/watch?v=e5NgG5koPZU