So what’s the next big thing? What happens, when Social Media becomes business as usual (as it has for some companies in some way already)?
Seth Priebatsch argues, that it could be a game layer that will be put on top of future marketing programmes. See for yourself:
Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value:
Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story about how to make the train ride between London and Paris any more enjoyable I already heard back then, it’s a classic…
For the rest of that talk: I do believe that we’re now living in a world of mass produced commodities, no matter what you buy, the added value almost always lies within the imagined value that you yourself (with the little help of stories created by advertising as well as socially networked word-of-mouth) asign to your individual brand experience…
I love the TED Talks series, been listening to it/watching them many times. Now, TED2009 is currently happening. It’s the 25th anniversary, and the videos are updated daily on the TED website as well as on YouTube. Did they have a blog last year? This year they do, with daily updates.
The talks are always highly inspirational. Like this one here, Bill Gross on „Great Ideas for finding new energy“, something I am currently very much interested in:
I have already mentioned the TED Talks a couple of times – very inspiring 20 minute presentations you can watch on the web. Now there is a good one by Larry Lessig, who talks about 3 stories in support of one central argument concerning paradigms shifts necessary in todays copyrights setup:
The Net’s most adored lawyer brings together John Philip Sousa, celestial copyrights, and the „ASCAP cartel“ to build a case for creative freedom. He pins down the key shortcomings of our dusty, pre-digital intellectual property laws, and reveals how bad laws beget bad code. Then, in an homage to cutting-edge artistry, he throws in some of the most hilarious remixes you’ve ever seen.
Wo ich sonst so bin...