Facebooks advertising relevance

Why Facebook, why now?“ Robert Scoble answers three questions: Why Facebook, why now? Why Facebooks advertising sucks, and how the friends definition and ties could be improved.

In the advertising part, he argues that the ads should somehow be connected to the people’s profiles. But: he says it should be tied to the friends profile, not my own. And I wonder: if my friends are into things that are of no particular interest to me, what is the added value for me? And subsequently you need to ask yourself: why would an advertiser put ads infron of my eyes that are not relevant to me?

Links & News, 26.11.06

I haven’t done this in a while, since I prefer proper Blogposts to link lists, but here is a bullet point list of articles about „web 3.0“:

  • Robert Scoble writes about Bill Gates and the fact that Bill Gates thinks we’re again in some sort of bubble. Also providing his own view why he thinks that this is not necessarily true.
  • Dan Farber from ZDNet also thinks that Web 3.0 is bubbling up. And it will be the Semantic Web.
  • The NY Times Article announces Web 3.0 and is seemingly widely discussed. If anything, there is one interesting point:
  • In its current state, the Web is often described as being in the Lego phase, with all of its different parts capable of connecting to one another. Those who envision the next phase, Web 3.0, see it as an era when machines will start to do seemingly intelligent things.

  • Ross Mayfield says there is no „Web 3.0“ and calls it a Marketing Desaster.

It is about the semantic web, which is fine, generally speaking. But I just think there is too much future-hype in this. Web 2.0 hasn’t even happened for the average Joe-on-the-Web. It’s entertainning to think about how „Web 3.0“ will look like, but let’s still focus on Web 2.0 for now, ok?