von Roland Hachmann | Aug 12, 2007 | Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Marketing Trends, Social Media Marketing
This seems so obvious, yet it took some time to realize it. According to this Reuters article, Blue Note records (one of the most famous brands for Jazz Music) has dived into offering a digital experience:
The label is in the process of revamping the site to become a social network and digital music store for fans of jazz and blues — the staples of the Blue Note catalog — rather than a simple promotional Web site for its artists.
They are targetting the age group of the 35 to 55 year olds. It’s not the typical target group for downloading music and/or getting heavily involved in social networks, you might think.
But it is indeed a target group
- with more money available than the teens (and apparently more willing to spend it on music, too)
- looking for specialised music – think about the long tail effects of digital music!
There seems to be a trend, as Blue Note is not the first:
Blue Note’s pending Web site is just the latest. Universal Music Group opened a digital jazz and classical music service in the United Kingdom in January, and last December a social networking site aimed at the 35-and-up crowd called Urban Boomer (UBTunes) went live.
von Roland Hachmann | Feb 11, 2007 | Blog, Digital Culture, Digital Marketing, Marketing Trends, Social Media Marketing
Finally, finally, there are some numbers on the nationalities of Second Life residents. OK, you might argue, they’re all Second Life citizens – true. But nevertheless it was interesting for me as an advertising person to know who actually visits this virtual space.
Now Reuters writes about the latest statistics.And it seems like Europe is well represented – something I never thought:
Europeans make up the largest block of Second Life residents with more than 54 percent of active users in January ahead of North America’s 34.5 percent, according to new Linden Lab data.
Interestingly enough it was especially the French who boosted the european numbers – mainly due to the fact that during their presidential elections in January both parties got actively involved in this virtual world – opening up offices and such.
France has the second-highest number of users after the virtual world became a battleground for the country’s presidential election. Although French residents had long been a part of Second Life, thousands more joined Second Life in January as demonstrators picketed the virtual offices of Jean Marie Le Pen’s far-right National Front party. Socialist candidate Ségolène Royal also established a Second Life presence.
Here is the complete overview:
Active residents by country
- United States 31.19%
- France 12.73%
- Germany 10.46%
- United Kingdom 8.09%
- Netherlands 6.55%
- Spain 3.83%
- Brazil 3.77%
- Canada 3.30%
- Belgium 2.63%
- Italy 1.93%
The numbers add up to round about 85% – which means that 15% are spread out over the remaining +/-150 nations worldwide. And I guess that China makes up a large part of that 15% – even though I would have expected them within this list…
The average resident is 33 years old, and:
58.9 percent of residents declared themselves as men when they registered, compared with 55.5 percent a year earlier.
I like the way that is put: „declared themselves as men“. But it’s true. On the web, you never know – and in Second Life this is just as well the case…
One more link: these news were posted within the Reuters Second Life News Center Website. (I just want to keep track of this link for myself…)
Wo ich sonst so bin...