Plot Device – a viral product demonstration

von Roland Hachmann | Jul 30, 2011 | Blog, Digital Marketing, Marketing

Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:

And here is how they made it:

The video went fairly viral with 550k views in 2 months.