von Roland Hachmann | Nov 12, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing Trends, Online Advertising, Social Media Marketing
https://www.youtube.com/watch?v=WeYMoz0zdag
von Roland Hachmann | Nov 4, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Mobile Marketing, Online Advertising, Social Media Marketing
von Roland Hachmann | Nov 4, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising, Social Media Marketing
There is Information about Facebooks new ad plattform. Especially interesting: the „beacon project“. If you purchase anything on third party sites (e.g. Amazon), it could be listed on your newsfeed. Of course you’re asked in advance, whether you want this data transferred across to Facebook. Nevertheless, I wonder how this will be taken up by users. Particularly in Germany, where users are rather careful with their data privacy, I think this feature will not be successful. Techcrunch has some more information on this.
Users will have several options to choose from:
… opt in to always including this data in their news feed, opt out to never include it, or opt in to include it with a secondary confirmation via the toast above. Users can also opt in/out for specific third parties.
That sounds OK, however I would never choose the first option, the danger of forgetting about it is too big. Not that I buy stuff on the web, but still it’s none of other people’s business..
On Tuesday, Facebook will announce the new ad systems, so that will be worth checking out.
von Roland Hachmann | Okt 29, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Online Advertising
As I twittered already: I received Joseph Jaffes new book „join the conversation“ today. Much faster than I thought it would take amazon to deliver it. I have already started reading it and sofar it’s good!
Joe utilized all the means of new marketing (conversational marketing!) to produce and promote the book: Bloggers were helping to design the cover, within a wiki everybody could help write chapter 10 (there seems to be a system – chapter 10 was also the „odd one out“ in his last book the chapter being downloadable as an audio file from his website).
There is also a blog for the book, jointheconversation.us. And in true conversational effort, everyone can be an author in this blog (let’s hope that doesn’t become too messy).
Last week Joe managed an amazing coup of „bumrushing“ the amazon charts by asking all his blog readers, podcast listeners and facebook friends to join the „bumrush the charts“ event on facebook.
This basically meant for everyone to buy the book on one single day, so that the collective effort would push the book up the charts at amazon.com. (This is also why I bought the book last Sunday – I was going to get it anyway, so why not take part in that exercise.)
The last result I could see: #2 in business books (behind Alan Greenspan) and #26 overall. Pretty impressive! It dropped down again to lower ranks in the meantime, as one would have expected with a fairly new title, but let’s see where it will get to over time.
von Roland Hachmann | Okt 28, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Social Media Marketing
Wo ich sonst so bin...