„The blogosphere is new and unproven in the marketing mix, but its influence is growing quickly“ says Mark Kingdon at clickz. But just how can marketers use this channel? For one, they can by adspace, either from Google, or now, apparently, from Burst Media. Or look at Lifehacker, a blog where it is not clear any longer, whether the author is sponsored or bought by the advertiser.
I don’t think blogging and advertising fit together. I personally prefer to read blogs that portrait an independent view. And this is only really credible, if you don’t get paid by anyone who might different interests…
Still going on about the iPod – you rarely find products that have such a strong fan-base that people even take a picture of themselves together with the product to show to complete strangers by posting it in places like the iPod Photo Galleries. I wonder which other products experience this kind of enthusiasm?
George Masters likes Apples iPod. So he produced another word-of-mouth success-story. His spot, made without Apple even knowing about it, was viewed 76.000 times sofar and continues to make press.
Whilest reading an article in the Journal Gazette about branding (linked to from the caffeinegoddesses blog I cam across an interesting fact:
„Occasionally, a company pulls it off with little notice. Ford Motor Co. now makes more profit financing the sale of cars than it does on the cars themselves, although few outside of Wall Street know it.“
Amazing, but somehow I get the feeling that this kind of phenomenon might actually happen in quite a few large corporations by now. Business models have changed quite a lot in the last decade…
Well, it seems that the whole thing is being settled rather fair. I couldn’t really imagine VW suing these guys, that would have damaged their image more than the spot did…
ad-rag also states that the clip was indeed published through Lee and Dans Website. Surprising, isn’t it??
Wizbang has a reference to the brilliant VW ad that has been around the web for the last couple of days.
Even though VW claims it did not produce this ad and is now even considering legal actions against the creator of this ad, one cannot argue, that the clip is funny and surely helping VW to sell this car (all moral thoughts on car-bombings and terrorism left aside).
Adding to my comments below, blogs have had their influence on the news in the past. I can recall a recent case in Germany, where one blog started a media run on a company selling mobile-phone ringtones, condemning their practises of business aimed at teenagers. I am sure similar cases can be found in other countries.But I still think that this kind of publicity is not common for blogs and 98% of all blogs will go unnoticed, passing by like a dark ship in the night.