Do you remember? Gold rush in 1995

Sean pointed me to an old article that takes us down memory lane. It’s about the gold rush feeling some 12 years ago. The hopes and expectations were as high as today, but the numbers behind „the web“ were much smaller. Here is a couple of quotes, plus my own thoughts of what has changed in the last 12 years.

It’s that huge body of potential consumers that has businesses scrambling to get onto the Web, to which 6.64 million computers are already hooked up. There are more than 100,000 Web sites already […] The popular Yahoo guide to the Web lists more than 23,540 companies. […] Nielsen Media Research (famed for its TV-market analysis) found that 24 million people in the United States and Canada have used the Internet in the past three months–more than 18 million of whom used the Web.

Interesting by the way, the differentiation between the web and the internet. I guess most digital immigrants of today wouldn’t know that there ever was a difference. And I also think that in another 10 years time, people won’t know what we mean by „surfing the internet“ or „being online“. Simply because the net will be omnipresent. Every electronical device and every house, car, fridge, will be connected to the net. People will be online all the time, without thinking or doing anything about it.

To many, this is the dawn of a radical new commercial era in which a single medium combines elements that used to be conveyed separately: text, voice, video, graphics. Countless firms will be transformed in the process, including publishing, banking, retailing and deliverers of health care, insurance and legal services. […] Is there a market for this commercial zeal? Answer: There is a fairly small one now and probably a large one to come in the next decade. But many things must happen technologically and creatively to draw more paying customers.

While the boom up until 2001 was filled with hope in an era of still too few users and static websites, the last couple of years have changed that. This is, of course, what people refer to as web 2.0. It caused a shift, both technologically, and in the way users can interact with websites (i.e. companies). And there is around 1 billion people online by now – in many developed countries, the rate is between 40-70% of the population.

most information on the Internet is already free, as is much software. Experienced Internauts, not used to paying for things they download, may be reluctant to pay as they go. Second, as spectacular as the Web technology is, it still has a considerable way to go to become attractive to the great numbers of consumers who are used to the amenities of mall and catalog culture.

Things like Flash, AJAX, etc. have greatly improved the usability of many sites. Some sites have implemented payed content business models which actually work, based on exclusive content or functionalities. But quite a few sites that tried to offer more or less regular content for paying subcribers did not succeed an opened up their archives again. This will not change. Unfiltered, regular content will become somewhat of a commodity. Only sites offering added value through filtering, remixing, sorting or commenting existing content will make a difference. If, and only if, users can tailor these services to their needs. Relevance of content will be increasingly important during the ongoing flood and fragmentation of information.

The new requirements for advertising and marketing in this new era were already cristal clear in 1995:

Understand the medium. Conducting business on the Web, a phenomenon with no parallel in communications history, will demand new strategies in advertising and marketing. Unlike broadcasting and print, which are one-to-many entities with a passive audience, the Internet is a many-to-many medium in which everyone with a computer and modem is a potential publisher. Web surfers, for example, tend to be self-directed. They typically have little patience for „brochureware,“ advertisements that are thrown up like so many billboards.
The Web gives commerce a unique opportunity to communicate directly with employees and customers around the world. „The Web can be a powerful tool for fostering connections, building associations, delivering information and creating online communities,“ says John December, co-author of The World Wide Web Unleashed. […] The Web, says Hamilton [Federal Express], is „one of the best customer relationship tools ever.“

I wonder, why it has taken the industry so long to start offering the right kind of marketing tools? In a way, there still is a lot of companies out there that don’t respect what has been written 12 years ago!

I am very curious to see what the world will look like in another 12 years. I will be close to 50 years old, probably with kids – digital natives – and hopefully still maintain this blog. Just to make sure that I will pull this old post out again, I will send myself a reminder via email for in 12 years time, using futureme.org.

Plaxo and Pageflakes with interesting new features for the social space

Interesting. Only a few days ago I wrote about possible competitors to facebook, and now I find two posts on techcrunch that relate to my post plus the discussion I had with Mr. White.

The first one is about start pages like pageflakes and netvibes actually offering a social networking functionality:

Until today Pageflakes users could create pages for their own use, and/or make public pages called Pagecasts. The content was and continues to be completely up to the user. Now, however, each user also gets a profile page and can add other Pageflakes users as friends. Effectively, Pageflakes is now a social network, and users can connect based on common interests.

The second one is about the walled gardens of social networks and how this might be overcome, citing the new Plaxo Pulse as an example.

Plaxo Pulse ties together disparate services from across the web unlike the news feed, which ties together only Facebook’s content. While Plaxo hasn’t launched a platform to a crowded hall of over-eager developers, they have quietly focused on linking to existing applications on the web. Currently the provide a single interface for syncing with the social feeds, email, contact, and calendaring applications business people care about. It’s no long stretch to see this developing into even deeper integration with more web applications.

This relates to this comment of Mr. White (plus his subsequent comment) about introducing a protocol layer. Something similar is already on its way by initiatives such as the OpenID Directory.

Who can compete with Facebook?

Josh Catone asks: Who can compete with Facebook? The obvious answer, as he writes, would be MySpace, Google or Yahoo!

But he offers another interesting thought: the new competitors are start pages, such as pageflakes and netvibes. I like that thought! I am a heavy user of netvibes. The configuration possibilities are endless and it is very conveniently to use.

If I could combine something like that with the social component of facebook: Voila, there would be a winner! So if netvibes offers a widget through which I can manage my facebook stuff, I would only have few occasions for visiting the actual facebook site.

On the other hand, if netvibes tries to implement their own social network it will be increasingly difficult for them to lure away users from other platforms, especially the longer they wait.

Admittingly, users can move away like swarm or a flock of birds.

But: the more contacts users have within a single platform, the less likely they are to move away. That’s the inherent stickiness of social networks.

The longer netvibes waits, the more difficult it will become to attract any users from facebook or others. (Especially since facebook and myspace are not just going to wait for doomsday, they will optimise their platforms at the same time.)

Summarising: could startpages be the new competitors? They could be, but for now I doubt it. Prove me wrong, especially you, netvibes (please).

Curiosity as the new career skill

The title gives it away, I know. But I do agree with Steve Rubel. Curiosity is a very important career skill these days. At least in our industry, where things are changing so fast, that typical approaches of a few years ago might no longer work – or at least not be the best approaches out there.

You don’t have to try everything or follow every single new Web2.0 gadget, website, or whatever. But you need an inherent interest in the movements happening out there.

The danger of net transparency

Most people still underestimate the dangers of net transparency. As one can read in this article of the Guardian, some students of the University of Oxford were caught by proctors who found the relevant evidence on facebook.

Students now face fines of up to £100 after proctors collected evidence of students celebrating the end of exams by „trashing“ their friends, covering them with champagne, confetti, flour, and even foodstuffs including raw meat and octopus. […] „Somehow the proctors have accessed my photos on Facebook and cited them as evidence of my misconduct, and I am being summoned to a disciplinary hearing.“ „I don’t know how this happened, especially as my privacy settings were such that only my friends and students in my networks could view my photos“.

I keep telling everyone to be really careful with what they put on the web. Don’t put up pictures or videos of friends who didn’t agree – and also don’t put up pictures of your kids – they might not like that in 20 years time.

You never know, whether things like the abovementioned might be possible. Or for how long your content will stay in the Google archive. Or whether or not a site will end up in the archives of archive.org and possibly stay there forever. Web content is more permanent than most people realize.