Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself:
Not quite digital marketing, but similar rules surely apply to creating well selling online web pages. The NY Times has a piece on how restaurants are trying to improving their menues. Things like highlighting the most profitable items on the menue via putting boxes around them, display prices without a dollar sign, etc. Some restaurants seem to be continously testing how to best design menues so that revenue and profitability increases.
“If admen had souls, many would probably trade them for an opportunity every restaurateur already has: the ability to place an advertisement in every customer’s hand before they part with their money.”
Very true. An inspiring read: Using menue psychology to entice diners.
Quite a nice idea to get free advertising space on television.
Fascinating idea, even though against advertising, I can sympathize with it:
New York City is covered with illegal billboards and advertisements. One random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art.
Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small „social media release“, which includes a PDF with a short summary (in German), a video interview, etc.
The key question triggering this whole study was: „how can marketing leverage word-of-mouth for products and brands?“
The answer, in short: empowered involvement, by offering choice and meaning, leveraging consumer competence, allowing for real impact by the target audience. The long answer: buy the book 😉
Here is the video interview with Dr. Martin Oetting (in German):
Astonishing news about fields in the southwest of the UK (I assume), where the best crop of creatives is grown 😉
Wo ich sonst so bin...