KLM live twitter reply by a whole team.

A nice example of an impressing idea, that makes a small thing big and produces an enormous amount of effort at the same time. Don’t get me wrong. I like the idea. But it’s big – both in fascination, as well as the whole setup….

I know that it is rather hard to convince clients of this kind of idea because of efforts (time, client/agency ressources, money) involved, yet at the same time probably not being able to predict outcome and effect in any way. So Kudos to whichever agency (does anyone know?)…

You can find all of their answer videos on their youtube channel.

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