Plot Device – a viral product demonstration

Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:

http://www.youtube.com/watch?v=hKZfAQ7L_WM

And here is how they made it:

http://www.youtube.com/watch?v=Kw_h–tcyIo

The video went fairly viral with 550k views in 2 months.

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