Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:
And here is how they made it:
The video went fairly viral with 550k views in 2 months.
The principle is a simple jump and run game. However in this case, you have to guide the female avatar across a range of well-known sites. From time to time, there are nice animations of the avatar interaction with the site in a surprising way.
Fascinating in terms of selection of sites and interaction with these sites. Not very sticking, though. Once you have visited a few sites, it does get a little boring, since the game play is not very special.
Just wondering: did they really get permission from all those brands to use their site-screenshots in a game? Respect to the account manager arranging all these deals.
Try it yourself: the Magnum Site-to-Site Travel Game.
Esteban Ortega used to be a champion flicking chips at targets. In this movie you can see his story:
On the facebook page you can play a simple game, trying to flick chips yourself.
A nice try to prolong the story from the TVC. Yet, the game is a little to simple to be really fun…
I like. Ballantines lets artists create their stuff live, while users can „join in“ via twitter and facebook chat on this facebook page.
A live tattooing here:
Or some sculturing here:
Nice idea, I wish I had seen the whole think live. Would have been nice to see the live interaction…
Jesse Desjardins put together 136 of the best Slides from presentations held at Cannes Lions:
Another nice idea, similar to the one in which someone launched Google Ads targetted at self-googling Creative Directors.
Just wondering, how many people really regularly visit their own twitter page?